Asos, a large-scale retailer, eventually entered an inclusive nude lingerie game, joining companies like Nubian Skin, Naja and Target, and seeing future “naked” underwear is not just a very light brown.
Asos on Tuesday announced the launch of a Twitter series featuring models with different body sizes and skin to provide models for their new line of triangular bras, lingerie and tights.
With three new shades of beige, honey and chestnut, prices range from $6.50 for belts to $19 for bodysuits, and sizes range up to 14 and XL. Fans are delighted with this release.
As Mic previously reported, Asos stopped the airbrush model of stretch marks, scars and cellulite in his images. The movement seems to have not yet been completed. There are stretch marks and dimples on display.
“When I saw the mood board for all of us, I was extremely proud of Asos and the community and how much we were moving forward,” Sonny Turner, one of the campaign models, said in an interview. “The brand is responsible. They should want people to feel better on their clothes.”
This is not the first time Asos has been involved in inclusive nude clothing because retailers launched their own high heels series in early 2017.
